With this shift in cultural beliefs people broaden what they consider to be valuable to their cultural capital. An example of lowbrow capital transforming into something more affluent people considered to be valuable is evident especially with artwork. Graffiti artist such as Banksy transformed what the wealthy considered to be high-end art pieces because he put what the wealthy would consider to be masterpieces pasted in urban spaces. Even before him the artist Jean Basquiat was a homeless man turned famed artist where he then, “…[was] making paintings that sell for $10,000 to $25,000. They [were] reproduced in art magazines and also as part of fashion layouts, or in photographs of chic private homes in House & Garden. They [were] in the collections of the publisher S. I. Newhouse, Richard Gere, Paul Simon and the Whitney Museum of American Art”(McGuigan1). Many now are able to look into cultures that they would not have been exposed to before. This exposer to other forms of expressions and idea by other social classes and different cultures is now broadcasted to a broader audience.
(Per Capita 1981) Jean Basquiat's work was interpreted by art enthusiast and collectors. Galleries that one his work have also created websites to deeper explore his art. Jean was of Black and Puerto Rican decent that had a drug addiction and was homeless but despite that fact collectors world wide saw his artwork as revolutionary and a creative and new way to interpret societal issue. |
(Untitled 1981) This is an example of Jean Basquiat's work that has an estimated value of $20 million. art collectors described his style as "Urban Primitivism" and aggressively compete to own his artwork and interpret the meaning. |
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